About Axonista

Axonista is building the video-first future of commerce, and powers interactive video for global brands including QVC, HSN, WaterBear, and Oxfam. Axonista has a fully-remote team of 45 across Europe with its HQ in Ireland. Axonista was founded in 2010 by Claire McHugh and Daragh Ward, from a shared vision for how video storytellers could use touchscreen devices to interact with their viewers.
Axonista’s technology is the engine behind some of the world’s biggest video streaming apps, used by hundreds of thousands of people every day around the world. 
Axonista’s interactive video technology powers video commerce for QVC in the US, UK, and Germany, local news in Ohio and Oregon, environmental activism in the Netherlands, and the Irish Film Institute’s historical and cultural film archive player.
Uniquely, Axonista’s tech turns video from a passive, linear one-way medium into a fully interactive immersive experience for the viewer. 
Over the past decade, the Axonista team has been honoured with multiple award wins for design, technology, leadership, and culture. Our team of 45 is 30% female and spans 12 nationalities.


Want a quick refresh on the latest news from the video industry? Our in-house team of experts share their favourite stories each week, on livestream shopping, shoppable video, interactive video, OTT, NFTs, and the metaverse.
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